What is the story behind MrsBLOOM?
Even as a little girl, I regularly changed my bedroom and later too, I changed the interior of my home every season. So it was a logical step for me to start working in the interior design industry. I enjoyed doing this for many years. In January 2013, a great opportunity came along and I founded the lifestyle brand MrsBLOOM. Quite an exciting period!
Still happy about that decision?
Definitely! From the beginning, the collections have been selling really well. There is a fantastic team working at MrsBLOOM and I still really enjoy being involved in purchasing and styling myself. We are therefore deliberately growing slowly. The shop-in-shops at TICA Aalsmeer and TICA Venlo have been part of our regular B2B sales outlets for years (since 2013 and 2015).