In the spotlight | MrsBLOOM

MrsBLOOM; from a girl’s dream to a lifestyle brand

José Blom has been into interior design since she was a teenager. After a year-long career at a leading wholesaler of home accessories, a new chapter began for her in 2013. She followed her girlhood dream and started her own lifestyle brand; MrsBLOOM.

During the first months of 2024, we are inspired by the enchanting theme Vintage Charm. Not only the latest range, but also the entrepreneurial story behind MrsBLOOM fits perfectly with this. The editors of TICA spoke to José about seizing an unexpected opportunity, following her own course and the latest collection.

Get inspired by MrsBLOOM

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What is the story behind MrsBLOOM?

Even as a little girl, I regularly changed my bedroom and later too, I changed the interior of my home every season. So it was a logical step for me to start working in the interior design industry. I enjoyed doing this for many years. In January 2013, a great opportunity came along and I founded the lifestyle brand MrsBLOOM. Quite an exciting period!

Still happy about that decision?

Definitely! From the beginning, the collections have been selling really well. There is a fantastic team working at MrsBLOOM and I still really enjoy being involved in purchasing and styling myself. We are therefore deliberately growing slowly. The shop-in-shops at TICA Aalsmeer and TICA Venlo have been part of our regular B2B sales outlets for years (since 2013 and 2015).

More about MrsBLOOM

What kind of products does MrsBLOOM sell?

It is important to us that everything is made in a fair way and we also use as many ‘natural’ materials as possible, such as recycled glass, linen, cotton and velvet. In addition, part of our paper collection is handmade by women in Nepal. They put their names on each item; very nice!

What makes MrsBLOOM stand out?

The combination of materials and the use of colours and prints makes a product a real MrsBLOOM product. If there is a decorative cushion in a specific pattern in the collection, you can be sure that there is also a similar type of candlestick. Moreover, we always match our new collections with previous collections so that they can be combined. A typical MrsBLOOM customer is therefore a lover of timeless interior items and loves natural materials in muted colours that match with each other.

This, it seems, fits perfectly with the TICA theme Vintage Charm!

That’s right! We – like TICA – always carefully analyse our sales and regularly see purchasing needs changing. We monitor trends and listen to the expectations of industry experts. We then give substance to this in our own way. This means that we have added many new products in powdery, natural shades to the collection that indeed fit perfectly with Vintage Charm. These include decorative cushions in designs and matching paper fans, large baskets (which can also be used as plant pots) and crocheted wall decorations.

Which milestone are you most proud of?

We watch and listen to what is happening around us, but follow our intuition and have been steering our own course since the beginning. We do this with the regular MrsBLOOM team that has been working for us for years. We cherish and appreciate that immensely!

MrsBLOOM ‘s assortment

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Do you have any tips for retailers to get their shop windows ready for spring?

Many items can be combined with each other. So, first look at what you still have in the shop and find eye-catchers such as large vases or paper fans. Combine this with a few new decorative cushions and you instantly create a different shop window without having to invest a lot.