Last summer, we asked our Creative Director Pierre about the plans for TICA Brussels. Now that the makeover is complete, we caught up with him again. The Atrium has been completely renewed, the shop-in-shops refreshed, and the shopping experience is much more streamlined. TICA Brussels is ready to inspire! What does Pierre himself think?
You can feel it immediately: this is truly becoming a TICA location! The entrance of the Trademart building in Brussels has undergone a major transformation. With the renovated main entrance and clear routing, the entrance feels much more accessible. There’s now also an inspiring styling point at the entrance where we showcase rotating TICA themes with products from various brands. From the moment you step inside, the inspiration starts flowing — your purchasing journey begins immediately!
Inside the TICA premises, we created an inspiring Atrium by removing walls, resulting in an open and uplifting atmosphere. This central area showcases new must-have items that you can quickly grab on your way to the checkout. Improved sightlines bring calm and clarity, allowing members to shop more efficiently and enjoyably.
Honestly, everything! What once appeared chaotic now looks polished and atmospheric. Our teams worked extremely hard — stands were cleared, re-designed, and made completely TICA-proof. Thanks to our Sales team, we also now feature many new, inspiring brands.
From the moment you enter, the difference is noticeable. The route is clear and intuitive, making it easy to navigate. Everything is freshly painted, neatly organized, and presented in a clear way. You immediately see what you need — which brings peace of mind. That’s what makes shopping not only easier but much more enjoyable.
TICA Brussels is one-of-a-kind in Belgium. You can buy items individually, enjoy a streamlined purchasing process, and find everything under one roof. That makes it especially interesting for small business owners. The location? Equally unique — at a historic site, right next to the iconic Atomium. It’s easily accessible for both Belgian and French entrepreneurs and offers a surprising, renewed assortment. Come visit and see for yourself!
Shop-in-shop owners are pleased with all the developments, positively surprised by the improvements, and have noticed increasing visitor numbers. Our members are also enthusiastic — they now find the location organized, bright, and above all: inspiring.
TICA is never truly finished. We are constantly optimizing and always looking for innovative ways to make things more attractive, easier, and more inspiring for our members. Soon we’ll begin phase two of TICA Brussels’ optimization. The remaining spaces will be designed to meet the exact needs of our members. Meanwhile, we are working on a strategic plan towards 2030, developing all TICA branches into modern, on-point B2B marketplaces — always up-to-date, surprising, and relevant.
Would you like to discover the renewed world of TICA Brussels for yourself? Then register as a TICA member and visit one of our locations.
