Sten Bos
Sten Bos, owner of Morgan Moon recently joined TICA as one of 450 brands with a brand new shop-in-shop at the TICA Concept Store in Venlo. Sten has already seen an increase in sales since the start of the partnership. His shop-in-shop at TICA reaches a wide group of retailers interested in this unique product: solid perfumes. You can read all about Morgan Moon’s success story at TICA Concept Store here!
“By working with TICA, we reach new retailers and can grow as a company.”
As a new player in the market, we are always looking for new potential collaborations. That’s how we ended up at TICA! We find it important to reach out to new retailers in order to grow as a company. By offering Morgan Moon with an inspiring shop-in-shop at TICA Concept Store, we can introduce new potential customers to our products in a low-threshold way by allowing them to buy them by the piece.
Lifestyle brand Morgan Moon sells products with a perfect balance between sustainability and luxury. Our very first product that we brought out is a solid perfume; a perfume that you don’t spray on, but apply. Virtually no perfume is wasted during use, whereas an average of 20% is lost with liquid perfume. Our 100% tin packaging is infinitely recyclable. And due to the high percentage of perfume oil (25%), the fragrance remains all day long. Not to mention the product’s travel-friendliness; its handy travel size makes it easy to take with you in your hand luggage while flying.
Everyone uses perfume at some point so this product has a wide target audience! For example, we see environmentally conscious retailers and gift shops that value eco-friendly products, but also beauty professionals, for example, who value high-quality products and sophisticated fragrances.
Morgan Moon has had a shop-in-shop at TICA Concept Store since July and I immediately noticed a nice turnover. We were not even in the buying season then and I noticed that despite the quiet period, nice sales were already being achieved. That makes me very satisfied with sales at this store. The cooperation between Morgan Moon and TICA has started well and I expect it to only get better in the coming period.
“I have only just started as an exhibitor and am already seeing an increase in sales through our sales at TICA Concept Store. ”
Actually, all the products are selling well. We are still fairly new at TICA Concept Store and will only be able to see which fragrances are selling best in a while. By the way, TICA has all the tools to make this insightful, very handy! In addition, Morgan Moon’s range will soon be expanded with other products! Think of new fragrances, but certainly also products that are not necessarily fragrance-related. Reason enough to keep an eye on Morgan Moon at TICA!
The cooperation with TICA is very pleasant! It is a fairly informal cooperation with no restrictive conditions or rules. This allows me to switch quickly with my colleagues at TICA and to walk in at almost any time to replenish my stand. This gives me the freedom to keep my shop-in-shop and the collection at TICA always up to date and innovative.
Oh, that’s hard to say because there are many! What we are mostly proud of is that our products are well received by consumers, partners and retailers. This gives a huge boost in confidence! A fun milestone is that we recently sold no less than 160 solid perfumes within 5 minutes via a German TV show! We are also proud of our collaborations with several partners, including TICA.
Most definitely! TICA is a fine party to work with on several levels. TICA has a large reach of retailers from all over Europe, so your product will be picked up internationally. In addition, the contact is pleasant, I am given the freedom to supplement our stand when necessary and the cooperation has resulted in a nice increase in sales! Because of the success at the Concept Store, we can now also be found at TICA Aalsmeer and TICA Ede.