Pierre Corneille on TICA Brussels

Pierre Corneille about TICA Brussels

Pierre Corneille, Creative Director at TICA, is concerned, among other things, with strengthening the TICA brand identity. He is currently committed to turning TICA Brussels (located in the Trademart building) into a fully-fledged TICA concept, including a revamped Atrium and optimised stands. His vision will ensure that this branch too, after a makeover for which plans are now being made, offers the same high-quality experience as the other locations in the Netherlands.

‘There is a lot of things on the agenda for Brussels. If you are already visiting soon, keep in mind that our Brussels branch is still under development and looks different from what you are used to seeing from us. So be sure to come back at a later date to see how we are transforming this cash & carry into a true TICA experience.’

How long have you been working for TICA and what does your job entail?

My name is Pierre Corneille and I have now been working at TICA for six years with great pleasure. In my role as Creative Director, I deal with developing and strengthening the TICA brand identity as an overall concept. In a constantly changing market, it is essential to remain the market leader and we achieve this by continuously surprising our TICA members with a unique and distinctive offer. My responsibility is to ensure that this offer is not only of high quality, but also presented in a perfect setting. In this way, our TICA members (as well as exhibitors and colleagues) experience that authentic TICA experience again and again, where atmosphere, style and innovation come together.

What’s coming up at TICA Brussels in the near future?

There are a lot of things on the agenda for TICA Brussels. One of our main goals is to optimise the overall experience of our TICA members. We will do this by presenting the offering even better with improved sightlines and a clearer layout. In addition, we will thoroughly overhaul the Atrium, which is located downstairs, to create an even stronger TICA vibe. The stands will also be physically improved to create an engaging and consistent image for this venue. Finally, we are working on better signing in the branch to make the flow and orientation even smoother. All these adjustments are aimed at taking the TICA experience to the next level.

What can TICA members expect soon?

A renewed, fresh TICA location that is fully in line with our other locations in the Netherlands. We will continue to optimise existing stands and also add new, distinctive offerings. This will ensure a unified and coherent image that reflects the core of the TICA concept. Our mission is to provide every visitor with a unique and inspiring shopping experience, where the quality and variety of our offer seamlessly matches what they have come to expect from TICA. Whether you are looking for the latest trends or timeless classics; at TICA Brussels you will always find what you are looking for and more.

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