The colourful world of Floral Dance Art

The beginning of Floral Dance Art

Get to know the colourful world of Floral Dance Art, where Moniek Koopmans and her colleague and Masterbinder Ria Derks come up with the latest creations every day. With their experience, these two flower lovers know exactly how to let their creativity run wild every day. As passionate teachers within Bloem Opleidingen, Moniek and Ria enjoy sharing their knowledge and experience with students to prepare them for a career in the flower industry. They are also passionate workshop leaders who provide schools and customers with floral advice. In short, they make every day a flower feast!

Are you interested in taking a course at Bloem Opleidingen? Then take a look at the website!

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Flower styling trends 2024

This year is all about the perfect balance between silk and real flowers, with the saying ‘less is more’ taking centre stage. Let each product shine in its own way by highlighting its exclusivity. “Your own creativity plays a crucial role here,” says Moniek.

How does Floral Dance Art apply these trends in their courses and workshops? In the “Discover your own style” training, they seamlessly integrate these trends and offer guidance to excel within this movement. With a two-year vocational course, they offer a solid foundation so that students are ultimately the creative brains themselves.

Moniek Koopmans workshop Bloemadvies TICA LAB

Transform the shopping experience

The world of floral styling is all about personal growth and honing your creative skills within the industry, Moniek believes. At Floral Dance Art, they strongly believe in this approach and it shows in their courses. The effect? By applying these skills and presenting appropriate creations in the shop, based on season and trends, you build up a fan base. Satisfied customers are often willing to spend more because of inspiration they find in your work and, as icing on the cake, they are happy to share their enthusiasm with others. Seeing makes you buy, right?

The effect of flower styling on customers

There is not necessarily one type of floral arrangement that catches the attention of potential customers. It’s all about flower styling and how well it fits the shop concept. Luckily, you can learn all the tips and tricks in the Flower Styling & Advice workshop at TICA. There, Moniek will give you an inside scoop on how the effect of good flower styling can work in your shop window.

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Your style, your brand

If you want the floral styling in your shop to perfectly suit your local customers, there is only one secret: let your passion shine through. If you fully support your concept, it will shine through in your flowers and styling, Moniek believes. Then you will automatically attract the right customers and your clientele will be established.

It’s not just about which flowers you choose, but mainly about how you use them to communicate your brand identity. Make sure you have the necessary knowhows, skills and creativity to do the job the right way. If you believe in what you do, you will also radiate that to the outside world.

Tips & tricks from Moniek

A good start for an attractive shop? Moniek recommends a timeless base of (silk) flowers, plants, decorative items, wood and greenery and filler. Add seasonal or themed materials for the extra ‘touch’. Think silk blossom branches, pretty tulips, dainty blue grapes, summer shells, Easter eggs and so on. Mix and match for a shop that is always ready for any occasion!