TICA Trends & Trade - Look Feel Buying Days - Voorjaar 2023

Lecture: Video Content

What are you going to learn?

The short video is hot! Short videos such as Instagram Reels, TikTok videos and YouTube shorts are increasingly used as a marketing channel to reach the right target group. So it’s time to get started on this. During the Look, Feel & Buying Days you can attend the lecture about creating powerful, inspiring video content. This lecture is given by Pelpina Trip. She explains how you can attract and retain the attention of your audience by making a strong, short video. She shares tips and tricks, shows various (including her own) videos and gives you an assignment that you can put into practice immediately after the lecture.

Will we see you there?

Below you can see on which day and at what time you can attend the lecture video content. Don’t want to miss this? Then don’t wait too long to register, because there is not enough space for all TICA members. Full means really full. You can easily register via the button above and we will immediately reserve a spot for you.


During the Look, Feel and Buying Days, there are several moments when you can follow the lecture Video Content. Will we see you there?


This lecture will be given in Dutch.

Monday January 30

TICA Aalsmeer
11.00 a.m. – 12.00 p.m.
2:00 p.m. – 3:00 p.m.

Tuesday January 31

TICA Venlo
11.30 a.m. – 12.30 p.m.
2:00 p.m. – 3:00 p.m.

TICA Trends & Trade - Look Feel Buying Days - Voorjaar 2023 (2)

Pelpina Trip

The Video Content lecture is given by Pelpina Trip in both Aalsmeer and Venlo. Pelpina was a TV presenter and producer for (national) American TV and had her own daily podcast for a year. She currently focuses on online marketing, with video marketing as her focus. She wants to give professionals the right tools, knowledge and confidence so that they can make effective videos independently. She does this through (online) training, coaching and tailor-made advice. She also wrote the book ‘Video Smart’.

Take a look at her website.

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