TICA Brussels & Trademart

Helina on the power of collaboration

TICA marketing managers Lieke (left) and Birgit (right) sat down with Helina (middle) to talk about the partnership between TICA Brussels and Trademart.

Helina (34) has been working at Trademart in Brussels since the summer of 2023. In addition to her role as a true marketing multitasker, she’s also a proud mom of two young boys – and a big fan of good food, working out and enjoying life to the fullest.

In her position, she handles communication around buying events, campaigns for various departments, and broader marketing projects. What excites her most? Coming up with fresh ideas, getting them off the ground and fine-tuning them until everything clicks.

We asked her all about the collaboration with the TICA marketing team.

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What does brand experience mean at Trademart?

Trademart is much more than just a buying hub. It’s a dynamic platform where inspiration, expertise and entrepreneurship come together. Think trend talks, networking moments, and content that highlights what’s happening in the market, everything adds to a full buying experience for professionals. With TICA joining the Trademart building – and sharing that same vision – even more opportunities are being created for all buyers under one roof.

Helina: “We’re building an ecosystem where brands, professionals and end customers all benefit. That’s where true brand experience begins.”

How do the teams work together?

Sure, there are cultural differences between the Netherlands and Belgium, but that’s exactly what makes the collaboration so interesting. And it works incredibly well. Helina: “We share insights, learn from each other and integrate each other’s content into our communication. TICA’s visuals, for example? They really stand out! We love that.”

Whether it’s buying concepts, marketing campaigns or events, the teams are constantly connecting. Because in the end, it’s all about one thing: putting the buyer first.

What makes TICA and Trademart such a strong duo?

TICA and Trademart together are the ultimate buying duo for any interior professional. Whether you’re topping up your shelves or planning a large seasonal buy:  everything you need is here, split between two unique hotspots.

At TICA, you buy interior, deco and gifts by the piece. It’s perfect for flexible buying, reacting quickly to trends or adding a unique twist to your collection. Expect short lines, loads of inspiration and take-it-with-you shopping.

Trademart, on the other hand, is built for scale: larger collections, multiple sectors, and sharper pricing tiers. Ideal for volume buying and working with consistent brands.

Together, TICA and Trademart offer a complete buying landscape. From fast decisions to big plans: you don’t have to choose, because you can do both. That’s exactly why more and more retailers and stylists are combining both locations.

What can we expect in the future?

TICA and Trademart have big plans. What exactly? That’s still under wraps for now. But behind the scenes, both teams are working hard to find new ways to serve buyers even better.

One thing’s for sure: the power of physical buying is here to stay. We want to show just how valuable it is to combine the TICA and Trademart experience. We’re not competitors – we’re partners, each with our own strengths. And that’s what makes this collaboration so powerful. We’re building something meaningful. Something that goes beyond buying and focuses on connection, opportunity and inspiration.

So stay tuned. Because we’re ready to inspire.

Ready to inspire

TICA & Trademart events

Ready to boost your entrepreneurial skills? TICA and Trademart each host inspiring events for their members. Take a look at the calendar, sign up and make the most of it!

Event Calendar