Gift wrapping makes giving presents extra special. There are all kinds and sizes, and you can mix and match endlessly. We spoke with Saskia Leemans, the driving force behind Cadeau Pakje In, to discover what the trends for 2024 are and how she incorporates them into her workshops and services. Curious about how to give your gift wrapping the perfect finishing touch? Read on!
Saskia Leemans is a passionate professional in gift wrapping and has been creating the most delightful designs for years. She firmly believes in the power of a small gesture to surprise someone. Her love for wrapping began during her work at an exclusive perfume shop, where customer service and festive packaging were of utmost importance. Over the years, Saskia has further developed her skills and finds it important to inspire and assist others through her business, Cadeau Pakje In. Whether it’s workshops, courses, or her wrapping service, Saskia is eager to share her expertise and passion with others.
“Sustainability is at the forefront when it comes to the wrapping trends of 2024“, says Saskia. Nowadays, all wrapping paper is FSC-certified, but you also see alternatives to gift wrap emerging on the market, such as wicker or grass paper, or twine instead of ribbon. In terms of creativity, certain trends are also emerging. In terms of colors, you’ll see a lot of pastel shades, as well as patterns featuring hand-drawn flowers, botanical prints, or different types of plants. Just like in fashion, the same colors often reappear.
Saskia primarily focuses on shops and businesses, where she helps teach wrapping skills, but she also offers wrapping services during busy periods. In her workshops, Saskia emphasizes the importance of harmony between materials and design: “I pay attention to how the paper interacts with other materials. The busier the paper, the simpler I keep the wrapping without too much decoration. Of course, I’m a fan of ribbon, but I always look for a fitting combination to ensure it radiates elegance.” If you want to be less trend-sensitive, opt for solid paper and match the ribbon to the current trend; that’s easier to adjust. Curious about how to apply this in practice? Join the gift-wrapping workshop at TICA!
The impact of the right wrapping presentation is significant for the shopping experience, Saskia explains: “Customers are delighted by a beautifully wrapped gift. If the wrapping materials also align with the aesthetics of your store, I absolutely believe in its added value.” It’s also important that the person at the counter can wrap any item beautifully and easily, without feeling unsure or clumsy.
Want to start a sweet gesture on the right foot? By learning and practicing quick and efficient methods, you can ensure that customers are served promptly without compromising on quality. At the same time, adding a personal touch is essential to leave a lasting impression. “By paying attention to details and the presentation of the gift, you can convey a feeling that the recipient will appreciate”, says Saskia.
Saskia sources all her favorite wrapping materials at TICA. She primarily shops from brands like DUX Packaging, Collectiv Warehouse, Mini Art Products, and Only Natural. Are you curious about these products and want to expand your wrapping assortment or service? Visit one of our locations and let yourself be inspired by the wide range of wrapping materials at TICA.
