In the spotlight | Kersten

Kersten; three generations of trendsetters!

Back to the year 1969. Starting from the visionary course of the founders, driven by passion and with a sharp nose for trends, Kersten was born. Years later, the family business has grown into one of the largest international suppliers of home accessories for the B2B market. With a view to infinity, but with the family feeling still close by.

During October Living Month, TICA is highlighting the ‘Dare to be Colourful‘ trend. One of the latest themed collections from this loyal TICA exhibitor fits this perfectly. TICA’s editors spoke to the Kersten ‘Collecting’ team about it.

With whom do we have the pleasure?

Hello, we are Margreet, Bianca and Naomi. Margreet has been working for Kersten since 2013, Bianca since 2022 and Naomi started this year. Kersten has been an exhibitor at TICA since 2010, both at Aalsmeer and Venlo. All three of us work in the shop-in-shop at TICA Aalsmeer. That’s great fun and interesting because it gives us a lot of contact with clients (TICA members). These customers usually have flower shops, restaurants, home furnishing shops, web shops or are interior stylists. We know very well what their needs are and what they are interested in.

What kind of collections does Kersten have?

At Kersten, we put out a distinctive collection every six months. Responding to the trends of the next season. We currently have a collection of over 9,000 home decoration items, which can be divided into no less than eighteen themes for every taste in home decoration. From modern classic to very trendy and hip.

Where does Kersten draw inspiration for new collections?

Actually from all over the world. Trends are spotted, the market is monitored and then home decoration products are imported from all over the world. At Kersten, we often say that we have a magpie’s eye for beautiful things. We also have a very creative team internally that designs our own products. Incidentally, setting up our own label is something that will receive more attention in the near future.

Get inspired by Kersten

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This autumn we see a lot of colour (also) in your collections?

That’s right! For example, the ‘Fashion Queen’ theme features a lot of colour. These are, for example, trendy statement pieces from the fashion world. Trendy trend colours interspersed with pastels; unique eye-catchers for customers with guts! Among other things, we are expanding this with items designed by Kersten himself.

Colourful into winter with Kersten, then?

Definitely! Both at TICA Aalsmeer and TICA Venlo, we have an extra styling and sales point with many colourful interior articles during the month of October. These tie in very well with the bold trend ‘Dare to be Colourful’. Perfect for those who want their interiors to shine during the winter period!

Do you have any tips for retailers with a shop?

Always keep customers interested. Use a different basic colour in your shop regularly and change the window display often. By combining different living styles, you get a surprising mix of products.

Do you also want to make an impact with colour in your shop or business this autumn? Read this blog on creating a makeover

Buying items from Kersten? Become a TICA member now

Would you like to buy Kersten’s collections? Then register as a TICA member and visit one of our buying centres.

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