In this podcast, you’ll dive behind the scenes at TICA Aalsmeer. Branch manager Peter and assistant branch manager Monique explain how the location has developed into one of the most versatile lifestyle wholesalers in North Holland. They share what the daily operations look like, which trends they see, and how the new construction is preparing TICA Aalsmeer for the future.
Peter has been working at TICA for nineteen years and has experienced the development of Aalsmeer up close. What started as a job through his mother grew into a role as branch manager in which he bears full responsibility for the balance, the team, and the quality on the floor. Monique started as a senior reception employee but quickly grew into her current role. Together, they form the heart of the branch and maintain a daily overview of everything that happens.
TICA Aalsmeer is one of the largest locations within the TICA network, and you can notice that in everything. The location is strategically situated by the flower auction, close to Schiphol and in the middle of the Randstad. This location ensures a particularly diverse mix of exhibitors and TICA members. From international retailers to interior contract designers and florists, everyone finds their way here.
What visitors often mention is that Aalsmeer feels like a voyage of discovery. Not a rigid straight hall, but different spaces that together form an inspiring route. Around every corner, a new brand or a surprising presentation appears.

TICA Aalsmeer is known for its wide assortment. You will find furniture, fashion, home decoration, artificial flowers, and real plants. Especially that last category is growing fast since the introduction of an exhibitor with real plants. Pots, vases, sofas, and dining areas are also popular, partly thanks to the project team that offers customization and service to professionals at TICA Projects Aalsmeer.
The range is carefully tailored to the latest trends. Brand scouts visit fairs, follow developments, and ensure that the assortment remains current and inspiring. As a result, members always discover something new and presentations continue to align with the market.
The shopping experience in Aalsmeer is a key focus. Styling teams ensure that presentations perfectly match the seasons and that a trend change takes place four times a year. Furthermore, exhibitors are increasingly investing in their stands, causing the atrium and the project department to grow into real eye-catchers.
According to Monique, the atrium is her favorite spot. A dynamic square where starting exhibitors get the chance to show their products. Thanks to the rapid changes, this area remains constantly innovative and surprising. For Peter, the strength lies mainly in the project department where growth, service, and customization come together.
New members can easily prepare for their visit by creating their account in the new My TICA environment. There you can arrange everything for a smooth shopping visit. Those who want to know what can be found can view the inspiration pages, the exhibitor overview, or the social channels. Yet the real strength of Aalsmeer remains the unexpected. The unique combinations, special items, and small treasures you encounter along the way. It therefore pays to take enough time for your visit.
An important part of the podcast is about the new construction plans. In 2027, TICA Aalsmeer will open a completely new branch just one kilometer from the current location. The first piles are already in the ground. The new store will be more sustainable, will have better routing, more space for inspiration, and more convenience for members. It will be a place where trends, experience, and service come together. Until then, the current location remains open and Peter and Monique continue to work on a smooth transition for the team and all visitors.

You can find this showroom on the upper floor of TICA Aalsmeer. You will discover everything for project furnishing and customization, from larger furniture to complete concepts that you can put together directly. You also receive personal service from employees who know the collections inside out and help you to cleverly combine materials, colors, and styles. This way, you make every interior just that bit stronger and purchasing becomes easier and more inspiring.