“For me, TICA is the kind of place where ideas are born and where you find everything you need to actually realize a project.”

How did Ruub’s Styling start?

Ruub’s Styling grew out of Ruby’s love for atmosphere, materials, and combining elements that together form something unique. She sees it happen time and again: clients have plenty of inspiration but lack an overview.

“My role is to translate ideas into a clear concept. From color and material to accessories and layout. Everything has to be right.”

The name Ruub’s Styling is anything but accidental. “Friends and family have been calling me Ruub for years. It’s really a nickname. That makes the name personal and special.”

What type of projects do you enjoy most and what characterizes your style?

Ruby prefers working on projects where an interior is really allowed to speak. That could be a home, but just as easily an office, hospitality space, or meeting location.

Her style can be described as colorful, bold, and with a classic edge. Rural influences, statement accessories, and striking patterns play a major role. Yet she doesn’t feel pinned down to one direction. “I actually enjoy working with calmer styles and giving them my own twist.”

According to Ruby, the power of an interior often lies in unexpected combinations. Elements you might not immediately choose to put together, but which form a strong whole when combined.

Which project are you most proud of and why?

A project Ruby looks back on with great pleasure is the renewal of the interior concept for Gardens Business Centre Central Station.

“The exciting part was that it involved an existing brand. People already have a certain feeling about Gardens.”

She went back to basics: what feeling should you have when you walk in? From that starting point, she worked with colors and materials closely connected to nature, with an eye for eco-conscious choices. “The best part is that the result was received so positively. By guests and employees alike. That’s what you do it for.”

 

Where do you usually get your inspiration from?

Ruby draws inspiration from travel, architecture, hotels, and restaurants. Art, fashion, and nature also play an important role. But one place clearly stands out for her.

“I always get inspired at TICA. You see so many brands, materials, and trends coming together there. Because you see products in real life and can combine them, new ideas for projects often emerge. I also love sharing that inspiration: on TikTok and Instagram, I take you along with my interior finds, combinations, and ideas.”

What was your very first purchasing experience at TICA like?

Ruby remembers her first visit to TICA well. “It really felt like a candy store for interior stylists. You discover something new everywhere.”

What immediately struck her is how well you are taken care of at TICA. “The catering is great, there are coffee points everywhere, and the ‘park your cart’ concept is ideal when you’re still unsure about a product. That makes shopping a lot more relaxed.”

Why is TICA a regular sourcing spot for you?

For Ruby, the strength of TICA lies in the combination of inspiration and speed. Everything comes together there. For her, it’s more than just a purchasing location. “For interior stylists, it’s incredibly valuable to have a place where inspiration and purchasing meet.”

“You find so many different brands and product categories there, which makes it easy to combine styles and materials,” she says. “And as a stylist, it’s very nice that you can take products with you immediately or order them quickly when needed.”

It is precisely that immediate availability that allows her to work flexibly and switch gears quickly within projects.

How do you use the inspiration and presentations on the TICA floor?

A visit to TICA is often more than just purchasing for Ruby. It’s a moment when ideas are born and plans become concrete. “When I walk around TICA, I regularly draw inspiration from it for new projects,” she says. “Especially at TICA Projects.”

TICA Projects is the go-to sourcing location for interior professionals working on larger projects and hospitality concepts. You’ll find fully furnished project setups where furniture, materials, and styling come together in one total concept. Everything under one roof, with a strong focus on customization, overview, and speed.

“You immediately see how color, material, and layout work together there,” says Ruby. “That makes it much easier to take clients along in your story and make decisions faster.”

That makes TICA Projects a logical next step for her. “For my next project, you’ll definitely find me here.”

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