Brand Guide
The brand guide forms the basis for a consistent visual appearance of TICA. It provides guidelines for everyone working on visual communication and design, both internally and externally.
TICA is for European lifestyle professionals. Entrepreneurial, inspiring, and always looking for something special. Our communication is recognizable, professional, and attracts attention. Always with courage and character.
Logo
We use one logo: the TICA wordmark. In running text, TICA is always written in capital letters. This keeps our brand style strong and recognizable. Use on communications
All external communications always contain
the TICA logo. In-store
Signs usually bear the logo. Are there multiple displays close together? Then the logo doesn’t need to be repeated on every display. Use your judgment to determine what’s logical and clear.
Logo
Logo
Things to avoid
Color
Color
Orange
Primary Colors
TICA Blue
R33 G33 B182
#2121BF
TICA Orange
R252 G87 B11
#FC570B
TICA White
R255 G255 B255
#FFFFFF
TICA Black
R0 G0 B0
#000000
Color usage
Paint colors
Black | general
Ral 9005
White | general
Ral 9016
Orange | for emphasis
Histor lemonade
S 0580 Y60R
Blue | events
Ral 5002
Trout | general
Histor Forel
S 2005-Y30R
Beige | TICA Projects
Natural Color System S
1505-Y30R
Typography
Font
TICA uses one font:
Century Gothic. In two styles:
Regular and Bold.
Century Gothic bold
abcdefghijklmnopqrstuvwxyz
0123456789&!%@#-+=€:;’”,.
Century Gothic regular
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789&!%@#-+=€:;’”,.
Typography
General Hierarchy
Regular is the base. For body text, individual words, or short phrases like “view more,” quotes, and slogans. Titles are preferably in Regular – calm and easy to read.
Use Bold for subtitles, headings, or to give something extra emphasis. This keeps the typography recognizable, sleek, and consistent across all TICA communications.
Ensure there is enough space around titles, individual words, short phrases, etc. to maintain a sense of openness.