How do you, as a brand from Singapore, make the leap to Europe? For HomeLah! the answer was clear: collaborate with TICA. This TICA customer case shows how a brand with a strong identity and a B2B purchasing partner who understands what entrepreneurs need, together write a success story.
From Singapore to TICA
HomeLah! stands for authenticity, craftsmanship and furniture with character. The brand wanted to bring its collection closer to European interior professionals, but was looking for a partner that offers more than distribution. TICA turned out to be the perfect match. Thanks to our unique B2B formula, entrepreneurs and project designers can now get acquainted with furniture that is not only functional, but also tells a story.
The name HomeLah! is inspired by Singlish, a language variant from Singapore, and gives the brand a distinctive character. It stands for warmth, originality, and a clear link to the brand’s roots. The collection consists of handmade solid wood furniture, designed for professionals who choose quality and dare to deviate from standard solutions.


