TICA customer case with homelah!

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How do you, as a brand from Singapore, make the leap to Europe? For HomeLah! the answer was clear: collaborate with TICA. This TICA customer case shows how a brand with a strong identity and a B2B purchasing partner who understands what entrepreneurs need, together write a success story.

From Singapore to TICA

HomeLah! stands for authenticity, craftsmanship and furniture with character. The brand wanted to bring its collection closer to European interior professionals, but was looking for a partner that offers more than distribution. TICA turned out to be the perfect match. Thanks to our unique B2B formula, entrepreneurs and project designers can now get acquainted with furniture that is not only functional, but also tells a story.


The name HomeLah! is inspired by Singlish, a language variant from Singapore, and gives the brand a distinctive character. It stands for warmth, originality, and a clear link to the brand’s roots. The collection consists of handmade solid wood furniture, designed for professionals who choose quality and dare to deviate from standard solutions.

Why this TICA customer case is special

For HomeLah!, it was important to be visible in a place where interior professionals come together. TICA offers exactly that: an inspiring environment where brands and entrepreneurs meet. With six locations and a strong position in the European lifestyle industry, TICA is the B2B purchasing partner for brands that want to grow.

At TICA, it’s not just about products, but about experience. Entrepreneurs come to our locations to get inspiration, discover trends and buy directly. For HomeLah!, this means that their collection is not only seen, but also experienced. That makes the difference.

What makes HomeLah! unique?

All HomeLah! furniture is produced in its own factory, making customization and large volumes possible. This makes the brand interesting for project designers who want to realize complete interiors. Think of boutique hotels, stylish concept stores or catering establishments that are looking for a unique look.

The collection contains eye-catchers such as the Banda Bookcase and the retro Banda CT, both designed to give an interior a powerful signature. These pieces are not only functional, but also conversation starters: exactly what interior professionals are looking for.

HomeLah! at TICA Projects

HomeLah! can be found at the project department of TICA Aalsmeer: TICA Projects Aalsmeer. This is the place for interior professionals who think big. This is where entrepreneurs come who are looking for quality, flexibility and inspiration. Thanks to HomeLah!’s production advantage, projects can be furnished quickly and efficiently, without compromising on style.

At TICA Projects Aalsmeer you will not only find HomeLah!, but also other brands that fit in with large interior projects. It is an environment where ideas come to life and where you can switch directly between inspiration and purchasing.

Results of this TICA customer case

Since its start at TICA, HomeLah! has a clear ambition: to grow into an unmissable brand for interior professionals. With new collections and a focus on distinctive design, the brand continues to develop and respond to trends in solid wood furniture.

For TICA, this collaboration is an example of how we help brands grow. By offering a platform where entrepreneurs and brands find each other, we create opportunities for both parties. That is the power of TICA as a B2B purchasing partner.

Why this TICA customer case is relevant to you

Are you an entrepreneur, project designer, or interior professional? Then this case shows what is possible if you choose TICA. We are more than a wholesaler: we are your partner in growth. With us, you will not only find products, but also inspiration, services, and a network that will take your business further.

Discover HomeLah! at TICA

Curious about the HomeLah! collection? Visit TICA Aalsmeer and discover furniture that gives your project character. Whether you are furnishing a boutique hotel, giving a catering establishment a new look or want to make a concept store stand out: HomeLah! offers solutions that impress. Become a TICA member and discover how TICA can help your company grow.

 

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