Pierre corneille on TICA brussels

I am Pierre Corneille and I have been working at TICA for six years now, which I thoroughly enjoy. In my role as Creative Director, I focus on developing and strengthening TICA’s brand identity as a total concept. In an ever-changing market, it is essential to remain a market leader, and we achieve this by continuously surprising our TICA members with a unique and distinctive offering. My responsibility is to ensure that this offering is not only of high quality but is also presented in a perfect setting. This way, our TICA members (and exhibitors and colleagues) repeatedly experience that authentic TICA experience, where atmosphere, style, and innovation converge.

There is a lot planned for TICA Brussels. One of our main objectives is to optimize the overall experience for our TICA members. We are achieving this by presenting the offering even better with improved sightlines and a more organized layout. Additionally, we are thoroughly renovating the Atrium, located downstairs, to create an even stronger TICA vibe. The stands will also be physically improved to create an engaging and consistent image for this location. Finally, we are working on better signage in the facility to ensure even smoother flow and orientation. All these adjustments are aimed at elevating the TICA experience to a higher level.