A purchasing day at TICA always gives you a fresh perspective, but on lifestyle event days, there’s even more energy in the location. You immediately see that there’s something happening. Entrepreneurs join in, talk to each other, and discover what’s trending this season. During lifestyle events, it’s not about quick purchases, but about learning, soaking up the atmosphere, and finding new ideas for your store, studio, or project. The combination of workshops and atmospheric seasonal activities makes such a day valuable and surprising.
Workshops you can immediately put into practice
Workshops form the core of the lifestyle events. They are practical, short, and accessible. You work with products, try out new techniques, and immediately notice what suits your store or studio. During a florist styling workshop, you’ll discover how to create more experience in your presentations with color, form, and seasonal materials. In a gift wrapping session, you’ll learn clever ways to present products more attractively and festively, leading to quicker sales. And during an online marketing lecture, you’ll receive concrete tips to increase your reach and more smartly showcase your assortment. By practicing, you’ll more quickly see what works for your customers and make choices that are more conscious and effective than if you just walked through the location on your own.


