“Typical TICA for me is the constant search for beautiful new brands.

Where might TICA Members Know You from?

I have been working at TICA with team House Your Brand for 3.5 years. I ended up here due to the pandemic, as I could no longer work as a massage therapist. Now I run my own practice in Wilnis, but I haven’t let go of TICA (and vice versa haha). Team House Your Brand takes care of exhibitors: from unpacking products to complete brand management. The work is quite diverse. Our day starts with returning items that TICA members have placed on the ‘not-now carts’ and straightening up stands. After that, it’s a surprise what and how much comes in. Unpacking, pricing, stocking, and sometimes relocating stands are part of daily operations. We are also the point of contact for TICA members and are happy to help them.

Sports is the Common Thread in your Life, Isn't it?

That’s right! I used to play football, but eventually chose Taekwondo. Unfortunately, I had to stop after my fourth Dan exam due to an injury. Now I’m regularly at the gym, not only for myself but also to make others sweat during HIIT classes. I enjoy off-road running, like trail runs or obstacle runs, preferably the marathon version. With three athletic children who do ballet, gymnastics, and athletics, I need to stay fit as a father too.

What do you enjoy most about your job at TICA?

Without a doubt, the varied work within team House Your Brands. The contact with TICA members and exhibitors also contributes to job satisfaction. And not to forget the great team, where we really care for each other.

What are your favorite brands and exhibitors at TICA?

My favorite brands at TICA are Gert Snel for their unique items, Broste and Rustik Lys where I do a lot of work, and BSIK. Not just the products, but also the people behind these brands make it special. The Atrium and OC World definitely deserve attention too.

How is the atmosphere within the team?

Team House Your Brands is truly a close-knit team. Despite being busy, we have fun and do enjoyable activities outside work, from Mudmasters or dining out to weekend getaways.

Spring is around the Corner! What are You Looking Forward to the most?

Oh, spring! I can’t wait. Seeing the sun rise while cycling to TICA, birds singing, and the world becoming greener and more colorful. The start of sporting events and the transition from dark to light. Getting new energy, wonderful!

You're a Real Outdoor Person, Aren't You?

Definitely. I cycle to TICA in all weather conditions, still wearing shorts even in the cold. I prefer being in the forest and enjoy the scent of pine trees and flowers. My runs through the polder and along the water are also wonderful. The garden is a great place to find peace, where I grow my own herbs, vegetables, and fruit, and sometimes stand barefoot in the grass.

What is 'Typically TICA' for You?

TICA is known for its continuous search for beautiful new brands, particularly visible in the Atrium and Orderchamp World. Here, smaller and starting entrepreneurs get the opportunity to showcase themselves.

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