Sell at TICA Brussels
Grow your brand
What to expect as an exhibitor
Reach a new international customer base
Get in direct contact with professional buyers
Make your business less dependent on a single market
Your brand fits TICA Brussels if you...
Want to grow in Belgium and Europe
Invest in quality and design
Want to reach a professional target audience
Are looking for long-term retail partners
Are ready to further build your brand
Purchasing goals of TICA members
Customer segment distribution
Resale
Professional end-use
Project decoration
Resellers
The largest buyer group within TICA Brussels
From interior stores and concept stores to florists and fashion boutiques. Resellers visit TICA Brussels to discover new brands, collections, and inspiring products.
What are they looking for?
- Trend-sensitive lifestyle products
- Home fragrances and candles
- Baby and children’s collections
- Jewelry, bags, and accessories
- Home decoration and interior items
For your brand, this means:
- More visibility
- Direct contact with professional buyers
- New sales opportunities in Belgium
- Growth within a relevant retail network
Professional end-users
Business buyers for projects and organizations
From hospitality and hotels to offices and event locations. This target group looks for stylish, functional products for professional spaces.
What are they looking for?
- Furniture and project decoration
- Lighting
- Displays and presentation materials
- Decoration for hospitality and business spaces
- Functional interior accessories
For your brand, this means:
- Larger order volumes
- Recurring business customers
- Visibility within the project market
Project decorators
The experts behind inspiring spaces
Interior designers, stylists, and hospitality professionals visit TICA Brussels for complete concepts and distinctive collections.
What are they looking for?
- Art and decorative accessories
- Furniture and small furniture
- Thematic decoration
- Styling and presentation products
- Interior items for hospitality and project environments
For your brand, this means:
- Access to large projects
- Opportunities for long-term collaborations
- Sales of multiple product categories at once
From Registration to Bestseller in 5 Steps
Registration
You take the first step
Introduction
We will contact you
Coffee & Concept
Let’s talk TICA
Tailored proposal
Clear and goal-oriented
Ready for takeoff
Time to shine
Why do TICA members choose TICA?
Purchase by the piece, no minimum order quantity
Less wastage, more margin
Flexible purchasing, less overstock and deadstock
Always buy on-trend
Exhibitor Service
We help your brand stand out
Our specialists support you with presentation, visual merchandising, and store layout. This way, you get more out of your stand and attract more relevant buyers to your collection.
Meet our sales team
Sam heringa
Nicole hollinga
Sunny roeffen
Eefke linssen
Robin van bergen
Ruby van dijk
Frequently asked questions
01 How can I register as an exhibitor at TICA?
You can register by filling out the online registration form, and we will contact you as soon as possible for an introduction at one of our locations. If it’s a match, we’ll work together to set up your shop-in-shop at TICA
02 What type of customer buys at TICA?
Annually, we welcome tens of thousands of (international) TICA members with business purchasing goals at our locations. The vast assortment is tailored to professional resellers, project furnishers, and end-users in the home, gift, garden, fashion, and lifestyle industry. To maintain the quality of our visitors, we maintain an admission policy.
03 Which locations are there?
TICA has locations in Brussels, Aalsmeer, Ede, Venlo, and Concept Store Venlo. Read here for more information about the locations.
04 What does TICA do to unburden exhibitors?
TICA offers complete exhibitor services: from presentation and styling to restocking and pricing products. Our team ensures your booth always looks perfect. Additionally, it’s possible to – upon request – engage the Visual Merchandise team, who optimize your booth from a commercial perspective.
05 Do I need to have a partnership or BV to sell at TICA?
No, this is not mandatory. Both sole proprietorships and corporations are welcome, as long as they have a valid Chamber of Commerce number.
06 Are there restrictions on the number of products I must sell?
No, there is no set number of products you must sell. We primarily look at whether your products are a good addition to the TICA assortment and offer added value for our TICA members.
07 Does TICA also promote (new) exhibitors?
Every new exhibitor is asked to provide visuals and information, which are used to create a brand page. Subsequently, the new brand is highlighted on our website, socials, and via our newsletter.