Sustainable purchasing sometimes feels like an extra task on top of everything you already do for your company. Yet you notice that the demand for conscious choices from customers is growing. They not only want beautiful products, but also items with a positive effect on the environment. That is precisely where there is an opportunity for you as an entrepreneur. By adding circular products and brands to your range, you are building a collection that is not only socially responsible, but also commercially attractive. Customers appreciate stores that look beyond trends and consciously choose quality and impact. Sustainable purchasing is therefore not only good for your image, it also ensures loyalty. We will take you through the trends in the field of sustainable purchasing and show you how you can really make a difference on the shop floor with circular solutions and reloved items.
Sustainable vases, big impact
As a florist, you know that everything revolves around presentation and experience. Customers come for a beautiful bouquet and are more likely to choose a vase if it is presented as the logical choice. Sustainability is becoming an increasingly important theme and customers are therefore increasingly consciously choosing a sustainable option. Vases and pots made of sustainable material are a perfect choice to easily respond to this sustainability question. For example, think of the mouth-blown vases from Fidrio, or choose a 3D-printed variant. Combine this with a greeting card from My Paperstation, this collection is made in small editions, together with people with a distance to the labor market. This way you show that green is not only in your flowers, but also in your choices.
Tip: tell the story behind your products. A short text with the vase or a social post makes the difference. Customers want to know why your products are special. By making that information visible, you not only create inspiration, but also trust.
