Assembling your store’s product range: a smart approach

Trends are important, but your own finishing touch makes the difference. Combine popular items with products that reinforce your brand identity. This creates a recognizable look that gives customers confidence and makes them curious. Consider an interior design store that responds to color trends but always adds its own twist with special accessories. Customers appreciate authenticity, especially in a market where many entrepreneurs offer the same products. So dare to choose items that tell your story. At TICA, we always respond to the latest trends. In our locations, you will find plenty of inspiration, from thematic styling points to our trend square. Here you will find trends such as Raw Refined and discover how to translate the latest trends into your own store concept. And did you know that you can always find inspiration on our website? From blogs to trend updates, everything to keep your collection up-to-date and distinctive.

Customers love recognition and surprises. Provide a basic collection that is always available, supplemented with seasonal items and limited editions. This gives your store a fresh twist and ensures that customers return. Schedule fixed moments for product range renewal and use sales data: which products sell well, which ones don’t? This prevents you from investing in items that do not match the demand of your customers.

Make it personal

Add a handwritten label, tell the story behind a brand, or give styling tips. This strengthens the bond with your customer and makes your store distinctive. In a time when more and more consumers are making quick decisions and buying a lot online, authenticity is a powerful weapon.

Don’t forget that the channel on which you sell influences your choices. A webshop requires clear photos and descriptions, while a physical store offers more room for experience. Catering entrepreneurs are looking for atmospheric items that can be used directly, florists want unique vases and styling products, and concept stores for Baby & Kids focus on sustainable, stylish products. So tailor your product range not only to your target group, but also to the channel with which you reach them.

A good assortment doesn’t sell itself. How you present your products makes all the difference. Styling points in your store, themed corners per season, and inspiring combinations help customers visualize products in their own environment. Experience creates emotion, and emotion sells. Think of a catering business that not only displays tableware but presents a fully set table. Or a flower shop that styles a window display with matching vases and decorations. This turns a store visit into an experience. Want to know more about store presentation? Read our blog: Tips for an irresistible store presentation.

Analyze sales figures and listen to what customers say. Which products are favorites? Which ones are left behind? By using these insights, you continuously improve your assortment. And don’t forget: customers don’t buy products, they buy solutions.

Keep innovating and inspiring

The market is changing rapidly. Stay alert to trends, new brands, and customer needs. Visit trade fairs, follow social media, and get inspired at our TICA locations. This keeps your assortment fresh and relevant, and ensures that customers always discover something new.