Store presentation tips are indispensable if you want customers to step into your store instead of walking by. Within seven seconds, a customer forms a first impression and that determines whether they stay to look. A strong product presentation is therefore not a luxury, but a strategic must. It not only influences the appearance of your store, but also your turnover. Visual merchandising is the game with which you seduce, inspire, and activate customers. A good presentation starts outside: the shop window is your business card and more than just a pretty picture; it is the first chance to tell a story. Work with themes that match seasons, holidays, or current trends. Limit yourself to three main colors and add one accent color for a powerful image. Make sure everything is consistent and matches your brand identity. A too perfect shop window can come across as distant, so keep it inviting. With these store presentation tips, you ensure that your customer not only stays to look, but also steps inside.
From entrance to landing zone
After the entrance, the customer enters the landing zone. Here you don’t sell yet, but you give space to acclimatize. Ensure overview and a logical routing. Use the golden triangle: the imaginary line between entrance, first focal point, and store core. Here your presentation must be right and the story of the shop window must be continued.
