We spoke with Ingrid van der Veen, founder of Top-Notch Hospitality Interiors. With her unique perspective on design, she not only elevates hotels and restaurants to a higher level but also sets trends in the world of interior design. During her lecture at TICA, she shares her insights about hospitality design and how to achieve success in the interior design world.
Ingrid van der Veen studied architectural design at the art academy and completed scenography training in Newcastle. She has worked for years in various design disciplines such as exhibition design for museums, festival styling, and as an art director for film and TV. After a period as a product designer with her own label, she now focuses entirely on hospitality design. With her distinctive style, she attracts clients and distinguishes herself in the industry, both nationally and internationally.
According to Ingrid, in the last quarter of 2024, we will see a combination of technological integration, sustainability, and personalized experiences. Smart rooms, environmentally friendly materials, and custom designs play an important role in the guest experience. However, Ingrid doesn’t let herself be guided by trends: “I follow my own path and often set trends before others pick them up. It’s about staying authentic in your designs.”
Ingrid emphasizes that interior design has an enormous impact on the guest experience. “People make 95% of their choices unconsciously, and a hotel or restaurant is often chosen based on atmosphere. Good design ensures that customers return and businesses can increase their prices.” Her designs, such as those for Staatsman and De Librije, elevate the experience to a higher level than her clients often thought possible.
“It’s important to find a balance between local culture and international guests’ expectations,” says Ingrid. She uses local stories, colors, and shapes to make connections, but always in a way that appeals internationally. “Being too local can sometimes be counterproductive.” It’s also important to continuously develop yourself and stay true to your own style. Think outside the box and remain creative in everything you do.
TICA regularly organizes inspiring events you won’t want to miss. Whether it’s workshops, lectures, or other surprising events – at TICA, you’re always the first to know about the latest trends and developments. This is the opportunity to expand your knowledge and grow your network. Curious about what’s coming up on the agenda?
