We are Rosanna (32) and Esther (35), and together we run Roest Conceptstore in the always welcoming center of Katwijk aan Zee. Roest Conceptstore emerged from a shared love for creating beautiful things. We both greatly enjoy surrounding ourselves with beautiful products and inspiring others about them. Roest Conceptstore started as a pop-up store but has since become indispensable for us and our customers.
Roest is a Concept store for both women and kids. With us, you’ll find the most delightful gifts for yourself, your children, or your home. From tableware to clothing; we have it all. What sets us apart from other concept stores is that we try to present all our products in one cohesive atmosphere. Clothing and accessories are combined, ensuring there’s always something to see or discover. For the kids’ assortment, we always try to think beyond just clothing. We have the most charming gifts, toys, books, and even room decor.
Generally, our online customers are the same types as those in our physical store, just shopping remotely. Social media plays an enormously important role in this for us.
We are the type of people who are always busy discovering new labels or products and remain open to new insights and experiences, which you can see reflected in our concept. To stay inspired, we regularly visit trade shows or other cities, and we browse social media and Pinterest.
Absolutely! At Roest Conceptstore, we love working with small or young entrepreneurs who bring something new to the market. For example, we have beautiful handmade scented candles from Smell Spice or artisanal chocolates from F Pastry. We try to maintain a certain line in style and color palette in our assortment, which certainly aligns with the Colourful Cultures theme.
Last time, we had great success at the kids plaza. We can’t wait for the kids’ assortment at TICA to expand so we can present even more beautiful products in our children’s department.
TICA is our ‘lifesaver’ that we can always fall back on. It’s great to have a purchasing location with a large selection where you can always go to restock items when collections sell faster than expected. We also find TICA the perfect place to try new items in categories we don’t typically sell. And above all, we’re big fans of the delicious apple turnovers from the TICAfé!
We believe in a combination of offline and online business. For us, the store is the foundation, as it’s the best way to get to know customers face-to-face and serve them optimally. We strongly believe in the value of likability and genuine connection with our customers. But of course, in this day and age, a webshop is essential.
