Selling at TICA
Boost your Business
Become visible to tens of thousands of business buyers, retailers, and professional end-users across Europe. Every month, we welcome established brand names as well as smaller, upcoming startups. Each with a compelling story and inspiring collection. Are you an importer or manufacturer looking to grow your brand? Discover the possibilities at TICA, the premier purchasing partner for the B2B lifestyle industry.






What to Expect as an Exhibitor

Reach over 40,000 business buyers annually

Achieve an average 50% revenue increase within the first year

Guarantee a cost ratio of less than 15%
Does your Brand Align with TICA's Vision?
Design and quality: Premium materials, refined finishing, and timeless aesthetics.
Brand identity: A clear narrative that aligns with our lifestyle vision and target audience.
Presentation: Professional booth and product presentation in line with our premium standards.
Exclusivity: Unique in the market and distinctive compared to existing suppliers.
Price-quality ratio: Fitting for the upscale segment where TICA positions itself.
Reliability: Consistent deliveries and professional collaboration.
Purchasing Goals of TICA Members
Customer Segment Distribution

Resale

Project furnishing

Professional end-use
Why Do TICA Members Choose TICA?
Purchase per piece, no minimum order quantity
Less waste, more margin
Flexible purchasing, less overstock and deadstock
Always on-trend purchasing
From Registration to Bestseller in 5 Steps

Register
You take the first step

Introduction
We'll contact you

Coffee Concept
Let's talk TICA

Customized Proposal
Clear and purposeful

Ready to Start
Time to shine
Exhibitor Service
From booth design to visual merchandising and promotion: you’ll receive personal guidance from our specialists. Use our exhibitor service and we’ll ensure your booth always looks perfect. You supply your products, we ensure a stunning display. Additionally, our Visual Merchandise team can – upon request – provide commercial insights into presentation, layout, and atmosphere of your brand. With smart optimizations, you’ll maximize your booth’s potential and attract even more TICA members to your collection.
Meet our Sales Team
Sam heringa
Nicole hollinga
Sunny roeffen
Eefke linssen
Robin van bergen
Ruby van dijk
Frequently Asked Questions
01 how Can I Register as an Exhibitor at TICA?
You can register by filling out the online registration form, and we will contact you as soon as possible for an introduction at one of our locations. If it’s a match, we’ll work together to set up your shop-in-shop at TICA
02 What Type of Customers Shop at TICA?
Annually, we welcome tens of thousands of (international) TICA members with business purchasing goals at our locations. The vast assortment is tailored to professional resellers, project furnishers, and end-users in the home, gift, garden, fashion, and lifestyle industry. To maintain the quality of our visitors, we maintain an admission policy.
03 which Locations are there?
TICA has locations in Aalsmeer, Brussels, Ede, Venlo, and Concept Store Venlo. Read here for more information about the locations.
04 What Does TICA Do to Support Exhibitors?
TICA offers complete exhibitor services: from presentation and styling to restocking and pricing products. Our team ensures your booth always looks perfect. Additionally, it’s possible to – upon request – engage the Visual Merchandise team, who optimize your booth from a commercial perspective.
05 Do I Need a Company or LLC to Sell at TICA?
No, this is not mandatory. Both sole proprietorships and corporations are welcome, as long as they have a valid Chamber of Commerce number.
06 are there Restrictions on the Number of Products I Must Sell?
No, there is no set number of products you must sell. We primarily look at whether your products are a good addition to the TICA assortment and offer added value for our TICA members.
07 Does TICA Promote (New) Exhibitors?
Every new exhibitor is asked to provide images and information to create a brand page. The new brand is then featured on our website, social media, and through our newsletter. Additional exposure is possible through the marketing menu, which can be requested via communicatie@TICA.nl.