7 ways to improve store styling with TICA products

Good store styling starts with the basics: the layout. Make sure customers intuitively understand where to go. The first few meters in your store determine the first impression, so keep this space calm and open. Place eye-catchers just outside the walking line, so customers are attracted automatically.
The layout plays a crucial role in how visitors move through your store. Work with clear sight lines, wide paths, and zones that alternate rest with inspiration. Show which products belong together and make sure customers are automatically taken into your story.

Visual merchandising is the silent salesperson in your store. It tells the story of your collection without words. Use height differences, thematic presentations, and color harmony to attract attention. Place items you want to highlight at eye level or at the beginning of a table.

Make sure your displays always have one clear focus. Too many products make a presentation restless. Bundle together what is used together or has the same atmosphere. This helps customers understand and buy products faster.

Lighting is indispensable in store styling. It makes or breaks your presentation. With the right lighting, you can bring textures, shapes, and colors to life. Combine basic light with targeted spotlighting, so that important shelves and presentations really stand out.

Make sure warm products get warm light and materials such as glass or metal are highlighted under targeted light. A good light balance ensures that customers keep looking longer and your products are shown to their best advantage.

Social media is an important part of modern store styling. Inspiring corners where customers naturally want to take photos increase your reach. Think of a small styled shoot spot, a striking eye-catcher, or a changing seasonal display.
Show how your products are used in a complete setting. This works not only for customers in the store, but also for your own social channels. This strengthens your brand and creates a recognizable style that customers remember.

Many brands are happy to contribute to store styling. By working together, you create strong presentations with material that you would otherwise have to make yourself. Think of displays, presentation blocks, or brand cards that perfectly match your products.
Make sure you choose brands that fit your store concept. Brands with a strong appearance can strengthen your presentation and help customers to better understand the product. The result: more peace, more inspiration, and a professional appearance.

Stagnation is noticeable, in a negative sense. A dynamic store invites you to look around, come back, and discover. Schedule fixed moments in which you change presentations, change themes, and directly incorporate new purchases from the TICA locations into your styling.
Make sure your store has a new corner every few weeks, tells a new story, or shows a different color palette. This way, your store always feels up-to-date and is full of inspiration. This is how you get customers to come back, stay longer, and discover more.