Best-ever august for TICA brussels

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Dear all,

August was the best August ever in TICA Brussels. Total exhibitor turnover also doubled compared to July!

This is thanks to the exhibitors and colleagues who have put their shoulders to the wheel over the past few weeks. Compliments!

Attached are the figures compared to last August (turnover +27.4%).

What we built up in August, we can further capitalize on over the next 12 weeks.

What that means in practice:

  1. Restock what has been sold. Look at your August sales figures this week and replenish the bestsellers immediately. A gap at your stand is missed turnover, every single day.
  2. Keep the stand fresh. Change part of the presentation every two to three weeks. Customers who visit often need to see something new every time (that is what keeps them coming back).

 

Space is still available

Interest in Brussels is growing. There is still limited m² available, and we will also be looking more critically at turnover per m² per exhibitor. If you know a party that wants to take advantage of this momentum and tap into the Belgian market, please let us know.

August was proof that it works. Now let’s make it the best quarter ever.

Need help or have questions? Please contact Sam Heringa.

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