{"id":32603,"date":"2025-12-06T21:59:48","date_gmt":"2025-12-06T21:59:48","guid":{"rendered":"https:\/\/tica.nl\/marke-entdecken\/"},"modified":"2025-12-06T22:00:58","modified_gmt":"2025-12-06T22:00:58","slug":"marke-entdecken","status":"publish","type":"page","link":"https:\/\/tica.nl\/de\/marke-entdecken\/","title":{"rendered":"Marke entdecken"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32603\" class=\"elementor elementor-32603 elementor-32607\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#000000\" data-dce-background-overlay-color=\"#000000\" class=\"elementor-element elementor-element-5617976 e-con-full e-flex e-con e-parent\" data-id=\"5617976\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a326587 e-con-full e-flex e-con e-child\" data-id=\"a326587\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f9cdf12 e-flex e-con-boxed e-con e-child\" data-id=\"f9cdf12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0b5e3f e-con-full e-flex e-con e-child\" data-id=\"a0b5e3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b02044 elementor-widget elementor-widget-heading\" data-id=\"7b02044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Markenleitfaden <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b0e96 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"37b0e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div> <\/div><p>Der Markenleitfaden bildet die Grundlage f\u00fcr ein konsistentes visuelles Erscheinungsbild von TICA. Er bietet Richtlinien f\u00fcr alle, die an visueller Kommunikation und Gestaltung arbeiten, intern und extern. \u2028<br>TICA ist f\u00fcr europ\u00e4ische Lifestyle-Profis da. Unternehmerisch, inspirierend und immer auf der Suche nach etwas Besonderem. Unsere Kommunikation ist wiedererkennbar, professionell und erregt Aufmerksamkeit. Immer mit Mut und Charakter.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9e85e6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e9e85e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div data-dce-background-color=\"#EDEBE8\" class=\"elementor-element elementor-element-ee04a26 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"ee04a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Logo herunterladen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#EDEBE8\" class=\"elementor-element elementor-element-2d8f905 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"2d8f905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stilrichtlinien herunterladen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-477139f e-flex e-con-boxed e-con e-parent\" data-id=\"477139f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0596f91 e-con-full e-flex e-con e-child\" data-id=\"0596f91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de8e053 e-con-full e-flex e-con e-child\" data-id=\"de8e053\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0def120 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0def120\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11eb17c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"11eb17c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p class=\"p1\">Wir verwenden ein Logo: die TICA-Wortmarke. Im Flie\u00dftext steht TICA immer in Gro\u00dfbuchstaben. So bleibt unser Markenstil stark und wiedererkennbar.  <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9fa005 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a9fa005\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Verwendung<\/span><\/span><\/b><\/p><p class=\"p1\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Alle externen Kommunikationen enthalten immer das TICA-Logo. Auch die Beschilderung im Gesch\u00e4ft tr\u00e4gt normalerweise das Logo. Wenn mehrere Kommunikationen nah beieinander platziert werden, muss das Logo nicht auf jedem Element wiederholt werden. Nutzen Sie Ihr Urteilsverm\u00f6gen, um zu bestimmen, was logisch und klar ist.   <\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59fa69c elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-button\" data-id=\"59fa69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Logo herunterladen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-image-url=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Tica.webp\" class=\"elementor-element elementor-element-c6c8da6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c6c8da6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDEBE8\" class=\"elementor-element elementor-element-8fca216 e-flex e-con-boxed e-con e-parent\" data-id=\"8fca216\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d79603 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3d79603\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d318df e-con-full e-flex e-con e-child\" data-id=\"6d318df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5d3f1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dd5d3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a79894 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9a79894\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das Logo wird standardm\u00e4\u00dfig in Schwarz oder Wei\u00df verwendet. Nur bei spezifischen Anl\u00e4ssen, wie Events, Aktionen, Extras und internem Gebrauch, darf TICA-Blau verwendet werden. Diese Farbverwendung ist eine Ausnahme.  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-733b374 e-con-full e-flex e-con e-child\" data-id=\"733b374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1223412 e-con-full e-flex e-con e-child\" data-id=\"1223412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61c7192 e-con-full e-flex e-con e-child\" data-id=\"61c7192\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-979983c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"979983c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"366\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Group-87.webp\" class=\"attachment-large size-large wp-image-32577\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aebd6c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"7aebd6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"366\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-286.webp\" class=\"attachment-large size-large wp-image-32576\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c6be2 e-flex e-con-boxed e-con e-parent\" data-id=\"a7c6be2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c910916 e-con-full e-flex e-con e-child\" data-id=\"c910916\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-068fe6d e-con-full e-flex e-con e-child\" data-id=\"068fe6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bd79c0 e-con-full e-flex e-con e-child\" data-id=\"8bd79c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9968faa elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9968faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1a933 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8c1a933\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was zu vermeiden ist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d312d25 e-grid e-con-full e-con e-child\" data-id=\"d312d25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-570618f dce_masking-none elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"570618f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"276\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-371.webp\" class=\"attachment-medium_large size-medium_large wp-image-32578\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Platzieren Sie das Logo nicht in einer inoffiziellen Form.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b202a dce_masking-none elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"83b202a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"366\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Group-87.webp\" class=\"attachment-medium_large size-medium_large wp-image-32577\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Dehnen oder strecken Sie das Logo niemals.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d300af3 dce_masking-none elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d300af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"366\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Group-87.webp\" class=\"attachment-medium_large size-medium_large wp-image-32577\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Verwenden Sie keine Umrandung.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd3756 dce_masking-none elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"edd3756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"276\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-371.webp\" class=\"attachment-medium_large size-medium_large wp-image-32578\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Verwenden Sie keine Farbverl\u00e4ufe oder andere Farben.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d41b5a dce_masking-none elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4d41b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"276\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-371.webp\" class=\"attachment-medium_large size-medium_large wp-image-32578\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">F\u00fcgen Sie keine Schatten, Gl\u00fcheffekte oder andere Effekte hinzu.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e50af6 dce_masking-none elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1e50af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"366\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Group-87.webp\" class=\"attachment-medium_large size-medium_large wp-image-32577\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Verwenden Sie keine Farbverl\u00e4ufe oder andere Farben.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2b49e0 e-flex e-con-boxed e-con e-parent\" data-id=\"d2b49e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dbab304 e-con-full e-flex e-con e-child\" data-id=\"dbab304\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74c4f3f e-con-full e-flex e-con e-child\" data-id=\"74c4f3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71e3e53 elementor-widget elementor-widget-heading\" data-id=\"71e3e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Farbe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcebd58 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bcebd58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die prim\u00e4re Farbpalette von TICA besteht aus Schwarz, Wei\u00df, Blau und Orange. Schwarz und Wei\u00df bilden die Basis; sie sorgen f\u00fcr Ruhe und Kontrast. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20e21b7 e-con-full e-flex e-con e-child\" data-id=\"20e21b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d389b6 e-con-full e-flex e-con e-child\" data-id=\"9d389b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0fa49fc e-grid e-con-full e-con e-child\" data-id=\"0fa49fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f78f88 elementor-widget elementor-widget-text-editor\" data-id=\"0f78f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Blau<\/strong> \u2028<br>Blau wird begrenzt verwendet. Nur bei spezifischen Anl\u00e4ssen, wie Events, Aktionen, Extras und internem Gebrauch, darf TICA-Blau verwendet werden. Dies verleiht TICA f\u00fcr diese Anl\u00e4sse ein frisches und energiegeladenes Erscheinungsbild.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174b032 elementor-widget elementor-widget-text-editor\" data-id=\"174b032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Orange<\/strong> \u2028<br>Orange setzen wir gezielt bei wichtigen Call-to-Actions wie \u201eTICA-Mitglied werden\u201c ein. So f\u00e4llt es auf und verst\u00e4rkt das Konversionsziel. Auch die In-Store-Wegf\u00fchrung ist orange, da diese auffallen muss.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a4a2e5 e-con-full e-flex e-con e-child\" data-id=\"0a4a2e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f0d86c6 e-con-full e-flex e-con e-child\" data-id=\"f0d86c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4775252 elementor-widget elementor-widget-heading\" data-id=\"4775252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prim\u00e4rfarben<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54c054f e-grid e-con-full e-con e-child\" data-id=\"54c054f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7bdc5 dce_masking-none elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"7a7bdc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"276\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-298.webp\" class=\"attachment-full size-full wp-image-32579\" alt=\"\" srcset=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-298.webp 276w, https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-298-150x150.webp 150w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3fdf6 dce_masking-none elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"2e3fdf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"276\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-295.jpg.webp\" class=\"attachment-full size-full wp-image-32581\" alt=\"\" srcset=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-295.jpg.webp 276w, https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-295.jpg-150x150.webp 150w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0804ef4 dce_masking-none elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0804ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"276\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-297.jpg.webp\" class=\"attachment-full size-full wp-image-32580\" alt=\"\" srcset=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-297.jpg.webp 276w, https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-297.jpg-150x150.webp 150w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138e800 dce_masking-none elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"138e800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"276\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-298.webp\" class=\"attachment-full size-full wp-image-32579\" alt=\"\" srcset=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-298.webp 276w, https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Frame-298-150x150.webp 150w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c48425 e-flex e-con-boxed e-con e-parent\" data-id=\"2c48425\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-821ce56 e-con-full e-flex e-con e-child\" data-id=\"821ce56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5545dc5 e-con-full e-flex e-con e-child\" data-id=\"5545dc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-89a39aa e-con-full e-flex e-con e-child\" data-id=\"89a39aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26df979 elementor-widget elementor-widget-heading\" data-id=\"26df979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Farbverwendung<br>Farbt\u00f6ne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93548a4 elementor-widget elementor-widget-text-editor\" data-id=\"93548a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Schwarz | allgemein<\/strong><br>Ral 9005<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2de55c elementor-widget elementor-widget-text-editor\" data-id=\"a2de55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Wei\u00df | allgemein<br><\/span><\/span><\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Ral 9016<br><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52289ed elementor-widget elementor-widget-text-editor\" data-id=\"52289ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Orange | soll auffallen<br><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Histor lemonade<br><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">S 0580 Y60R<br><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0056b93 elementor-widget elementor-widget-text-editor\" data-id=\"0056b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Blau | Events<br><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Ral 5002<br><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d39db6 elementor-widget elementor-widget-text-editor\" data-id=\"1d39db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Forel | allgemein<br><\/strong>Histor Forel<br>S 2005-Y30R<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab6edf elementor-widget elementor-widget-text-editor\" data-id=\"1ab6edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><strong>Beige | TICA Projects <br><\/strong><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Natural Color System S<br><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">1505-Y30R <br><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb2dfc8 e-con-full e-flex e-con e-child\" data-id=\"eb2dfc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d99748a e-con-full e-flex e-con e-child\" data-id=\"d99748a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75b2203 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"75b2203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"647\" src=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Middel-5@2x-1.webp\" class=\"attachment-large size-large wp-image-32593\" alt=\"\" srcset=\"https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Middel-5@2x-1.webp 969w, https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Middel-5@2x-1-800x647.webp 800w, https:\/\/tica.nl\/wp-content\/uploads\/2025\/12\/Middel-5@2x-1-768x621.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a75f447 e-flex e-con-boxed e-con e-parent\" data-id=\"a75f447\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8cea9bb e-con-full e-flex e-con e-child\" data-id=\"8cea9bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4bf557f e-con-full e-flex e-con e-child\" data-id=\"4bf557f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f72f93 elementor-widget elementor-widget-heading\" data-id=\"9f72f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Typografie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d8d6b elementor-widget elementor-widget-heading\" data-id=\"44d8d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schriftart<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e26e646 elementor-widget elementor-widget-text-editor\" data-id=\"e26e646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">TICA verwendet eine Schriftart: <\/span><\/span><\/span><\/span><br><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Century Gothic. Sie ist in zwei Stilen erh\u00e4ltlich:  <\/span><\/span><\/span><\/span><br><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Regular und Bold.<\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-597422e e-flex e-con-boxed e-con e-parent\" data-id=\"597422e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18691b0 e-con-full e-flex e-con e-child\" data-id=\"18691b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f0edc2d e-con-full e-flex e-con e-child\" data-id=\"f0edc2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2f8429 e-con-full e-flex e-con e-child\" data-id=\"a2f8429\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b99503 elementor-widget elementor-widget-heading\" data-id=\"4b99503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Century Gothic Bold<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDEBE8\" class=\"elementor-element elementor-element-69df5b0 e-con-full e-flex e-con e-child\" data-id=\"69df5b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d99d77f elementor-widget elementor-widget-text-editor\" data-id=\"d99d77f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div><strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">ABCDEFGHIJKLMNOPQRSTUVWXYZ<br><\/span><\/span><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">abcdefghijklmnopqrstuvwxyz <\/span><\/span><\/strong><br><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">0123456789&amp;!%@#-+=\u20ac:;&#8217;\u201d,.<\/span><\/span><\/strong><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e8890f e-con-full e-flex e-con e-child\" data-id=\"8e8890f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-77b88ca e-con-full e-flex e-con e-child\" data-id=\"77b88ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-368a7d9 e-con-full e-flex e-con e-child\" data-id=\"368a7d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b69a23 elementor-widget elementor-widget-heading\" data-id=\"5b69a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Century Gothic Bold<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDEBE8\" class=\"elementor-element elementor-element-1eb7a0e e-con-full e-flex e-con e-child\" data-id=\"1eb7a0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2360b elementor-widget elementor-widget-text-editor\" data-id=\"1b2360b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">ABCDEFGHIJKLMNOPQRSTUVWXYZ<\/span><\/span><br><\/span><\/span><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> abcdefghijklmnopqrstuvwxyz <\/span><\/span><\/span><\/span><br><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">0123456789&amp;!%@#-+=\u20ac:;&#8217;\u201d,.<\/span><\/span><\/span><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28e0d33 e-flex e-con-boxed e-con e-parent\" data-id=\"28e0d33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-871545e e-con-full e-flex e-con e-child\" data-id=\"871545e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e69bf8 e-con-full e-flex e-con e-child\" data-id=\"6e69bf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7837df2 e-con-full e-flex e-con e-child\" data-id=\"7837df2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffe1b3 elementor-widget elementor-widget-heading\" data-id=\"8ffe1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Typografie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9545ddc elementor-widget elementor-widget-heading\" data-id=\"9545ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Allgemeine Hierarchie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d33be84 elementor-widget elementor-widget-text-editor\" data-id=\"d33be84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div> <span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Regular ist die Basis. F\u00fcr Flie\u00dftext, einzelne W\u00f6rter oder kurze S\u00e4tze wie \u201emehr anzeigen\u201c, Zitate und Slogans. Titel werden idealerweise ebenfalls in Regular geschrieben \u2013 sauber und leicht lesbar.  <\/span><\/span><\/div><p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Verwenden Sie Bold f\u00fcr Untertitel, \u00dcberschriften oder zur Hervorhebung. Auf diese Weise bleibt die Typografie in allen TICA-Kommunikationen erkennbar, sauber und konsistent. <\/span><\/span><\/p><p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Stellen Sie sicher, dass um Titel, einzelne W\u00f6rter, kurze S\u00e4tze usw. gen\u00fcgend Platz ist, um Leichtigkeit zu bewahren.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDEBE8\" class=\"elementor-element elementor-element-0dc32f9 e-con-full e-flex e-con e-child\" data-id=\"0dc32f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27367a4 e-con-full e-flex e-con e-child\" data-id=\"27367a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3a42270 e-con-full e-grid e-con e-child\" data-id=\"3a42270\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc024a9 elementor-widget elementor-widget-heading\" data-id=\"cc024a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Display-Titel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e53e9ba elementor-widget elementor-widget-text-editor\" data-id=\"e53e9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">24 pt &#8211; Century Gothic Regular<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb5a33 elementor-widget elementor-widget-heading\" data-id=\"bdb5a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Untertitel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42443c7 elementor-widget elementor-widget-text-editor\" data-id=\"42443c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>10 pt &#8211; Century Gothic Regular<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00badb9 elementor-widget elementor-widget-heading\" data-id=\"00badb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flie\u00dftext<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-110eddc elementor-widget elementor-widget-text-editor\" data-id=\"110eddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">10 pt &#8211; Century Gothic Regular<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDEBE8\" class=\"elementor-element elementor-element-e954e64 e-flex e-con-boxed e-con e-parent\" data-id=\"e954e64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f1d5d1 e-con-full e-flex e-con e-child\" data-id=\"7f1d5d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-46f6d2d e-con-full e-flex e-con e-child\" data-id=\"46f6d2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd0ffbe e-con-full e-flex e-con e-child\" data-id=\"dd0ffbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45f9c54 elementor-widget elementor-widget-heading\" data-id=\"45f9c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Laden Sie hier unseren vollst\u00e4ndigen Styleguide herunter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85df825 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"85df825\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-830fad0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"830fad0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e40486b elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"e40486b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">TICA-Logo herunterladen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe5bd7 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"dfe5bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Markenleitfaden herunterladen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Markenleitfaden Der Markenleitfaden bildet die Grundlage f\u00fcr ein konsistentes visuelles Erscheinungsbild von TICA. Er bietet Richtlinien f\u00fcr alle, die an visueller Kommunikation und Gestaltung arbeiten, intern und extern. \u2028TICA ist f\u00fcr europ\u00e4ische Lifestyle-Profis da. Unternehmerisch, inspirierend und immer auf der Suche nach etwas Besonderem. Unsere Kommunikation ist wiedererkennbar, professionell und erregt Aufmerksamkeit. Immer mit Mut [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-32603","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tica.nl\/de\/wp-json\/wp\/v2\/pages\/32603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tica.nl\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tica.nl\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tica.nl\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tica.nl\/de\/wp-json\/wp\/v2\/comments?post=32603"}],"version-history":[{"count":1,"href":"https:\/\/tica.nl\/de\/wp-json\/wp\/v2\/pages\/32603\/revisions"}],"predecessor-version":[{"id":32604,"href":"https:\/\/tica.nl\/de\/wp-json\/wp\/v2\/pages\/32603\/revisions\/32604"}],"wp:attachment":[{"href":"https:\/\/tica.nl\/de\/wp-json\/wp\/v2\/media?parent=32603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}